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Helping children build a positive sense of self.

We’re building a child-first learning system for ages 0–3, grounded in each child’s family and everyday life.

We’re building a child-first learning system for ages 0-3,

grounded in each child’s family and everyday life.

WHERE IT STARTS TODAY

Their world, on every page.

Their world,
on every page.

Baby120 begins with learning books built around the people, places, routines, and moments already familiar to each child.

Familiar experiences become a bridge to new words, concepts, and experiences—while helping build a positive sense of self.

Books are where we begin. We’re building a learning system designed to grow with the child.

WHY IDENTITY

A positive sense of self starts early.

A common learning model starts with what to teach, then personalizes how it is delivered. Baby120 reverses the order: we begin with the child, and build learning outward from there.

CHILD-FIRST

01 — Start from what actually happened.

Saw a seal at the aquarium

Gray / brown

Big / small

Wet / dry

Dad held you

Aquarium

Bark sound

The child’s experience shapes what comes next.

CONTENT-FIRST

01 — Decide what to teach

02 — Personalize the delivery

“She loves dogs.” → Teach colors with dogs.

Identity is the purpose.

Child-first is the path.

Identity is the purpose.

Child-first is the path.

The child’s own world becomes both a source of recognition and a bridge to new learning.

REAL FAMILIES

Off the page.
Into everyday moments.

From postpartum-care settings to shared reading at home, Baby120 is already becoming part of families’ earliest routines.

100+

PAYING FAMILIES

22-bed

PARTNER MATERNITY CENTER

OUR TEAM

The people behind Baby120.

Eidika Lee

Co-founder & CEO

Former technology product manager.

Sarah Wang

Co-founder & COO

Background in economics, with experience across product design.

Hsin-Ping Chen

Co-founder & CTO

Former Yahoo engineer with 7 years of experience.

CONTENT CONTRIBUTORS & REVIEWERS

Built with early-childhood expertise.

Baby120’s learning content is developed with input from professionals across maternal and infant care, medicine, and occupational therapy.

Yi-Min Liu

Maternal & Infant Clinical Nursing Specialist

Maternal & newborn care / Evidence-based health content review

Hsin-Chieh Mao

Pediatrician & Lactation Consultant

Breastfeeding / Infant nutrition / Pediatric & preventive care

Yi-Ting Wang

Occupational therapist

Child development / Sensory integration / Emotional regulation & attention training

Start with self.

Grow into the world.

Start with self.

Grow into the world.

So every child can grow up feeling—I matter. I belong. I can.

So every child can grow up feeling—

I matter. I belong. I can.

Get in touch

Helping children build a positive sense of self.

Helping children build a positive sense of self.

Their world, on every page.

Their world, on every page.

A positive sense of self starts early.

A positive sense of self starts early.

CHILD-FIRST

CONTENT-FIRST

Off the page.Into everyday moments.

Off the page.Into everyday moments.

Off the page.Into everyday moments.

The people behind Baby120.